Custom CRM from scratch on low-code platform ozma.io
From Google Sheets to Salesforce and back to custom CRM
Most businesses begin their digital journey with Google Sheets, whether it’s for maintaining sales, balances, or inventory. When the never-ending spreadsheets become unmaintainable—or hopefully, before— they usually migrate to well-known entry-level solutions, like Pipedrive or Zoho CRM.
As the business grows, though, limitations in such out-of-the-box products become more apparent. Systems fail to scale up to handle millions of entries. Their inability to customize to specific processes starts to disrupt your workflows.
Yes, enterprise-level software, like Salesforce, Microsoft Dynamics, and SAP, can support enormous amounts of data and be tuned to your needs. But their migration, deployment, and licensing costs can be excessive, even for larger mid-range businesses.
The other alternative, custom development, can be even more expensive, especially if you consider the maintenance costs.
This leads businesses to adopt approaches that are unnecessarily complex and prone to issues. For example, a mishmash of several products synchronized to work together, sometimes with custom software in between.