UI/UX Designer at Yourco
Illinois, United States
Kateryna Orlova
Council Member
Kate Orlova is a UI/UX Designer with 8+ years of experience specializing in product design, user experience, and brand design across CRM platforms, mobile applications, and marketing solutions. Based in Wheeling, Illinois, she conceptualizes ideas that bring simplicity and user-friendliness to digital products, creating design systems, high-fidelity prototypes, and responsive interfaces that drive engagement and business results.
At Yourco (January 2025 - Present), a Chicago-based company, Kate serves as UI/UX Designer responsible for the full spectrum of product and marketing design, from user research to implementation.
She creates user personas, journey maps, and wireframes to define intuitive user flows, and designs high-fidelity mockups and interactive prototypes. She develops and maintains design systems to ensure consistency across digital products, works closely with developers to ensure seamless design handoff and implementation, and conducts usability testing and A/B testing while iterating based on user feedback. She optimizes UI for accessibility, responsiveness, and performance across different devices, designs and develops responsive web pages to enhance user experience and brand consistency, and collaborates with developers to troubleshoot and optimize website performance. She also designs marketing materials including social media graphics, banners, email templates, and ad creatives, develops visual assets for paid advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads, and ensures all marketing visuals align with brand identity.
At OnePageCRM (January 2021 - December 2024), a web and mobile CRM application based in Galway, Ireland, she served as the sole UX/UI Designer responsible for conceptualizing ideas that bring simplicity and user-friendliness to the product. She created and applied design strategies across branding and product design, worked closely with stakeholders, product owner, CTO, and marketing teams, and built UX concepts, prototypes, and UI for new app features. Her most notable accomplishments included a complete UX and UI redesign for the web application, UX/UI design and prototypes from scratch for new apps including the On the Road app, creation of a new design system across all products, a new design for the marketing website, and building design components that helped automate the marketing email design process.
At Yourco (January 2025 - Present), a Chicago-based company, Kate serves as UI/UX Designer responsible for the full spectrum of product and marketing design, from user research to implementation.
She creates user personas, journey maps, and wireframes to define intuitive user flows, and designs high-fidelity mockups and interactive prototypes. She develops and maintains design systems to ensure consistency across digital products, works closely with developers to ensure seamless design handoff and implementation, and conducts usability testing and A/B testing while iterating based on user feedback. She optimizes UI for accessibility, responsiveness, and performance across different devices, designs and develops responsive web pages to enhance user experience and brand consistency, and collaborates with developers to troubleshoot and optimize website performance. She also designs marketing materials including social media graphics, banners, email templates, and ad creatives, develops visual assets for paid advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads, and ensures all marketing visuals align with brand identity.
At OnePageCRM (January 2021 - December 2024), a web and mobile CRM application based in Galway, Ireland, she served as the sole UX/UI Designer responsible for conceptualizing ideas that bring simplicity and user-friendliness to the product. She created and applied design strategies across branding and product design, worked closely with stakeholders, product owner, CTO, and marketing teams, and built UX concepts, prototypes, and UI for new app features. Her most notable accomplishments included a complete UX and UI redesign for the web application, UX/UI design and prototypes from scratch for new apps including the On the Road app, creation of a new design system across all products, a new design for the marketing website, and building design components that helped automate the marketing email design process.
As a Freelance UI/UX Designer (2020 - 2021), she built wireframes for startups based on customer ideas and requirements, designed iOS, Android, and hybrid mobile applications from scratch, redesigned existing applications to improve user experience, and created various responsive and adaptive websites. She built graphics including AppStore assets, social media posts, and app icons, and developed design systems for web and mobile apps in Figma. As a Freelance Graphic Designer and Photographer (2016 - 2020) in Kharkiv, Ukraine, she worked on projects related to brand style, logos, social media design, and marketing materials, organized and executed photo sessions with post-editing, and developed a versatile skill set while embracing the challenges of independent business.
Kate holds a Master's degree in Computer Science from Simon Kuznets Kharkiv National University of Economics and completed UX/UI Design training with prototyping at Lemon.school. Her technical expertise includes Figma, Sketch, Adobe Photoshop, Adobe Illustrator, Adobe Lightroom, and foundational skills in Adobe After Effects, Framer, Blender 3D, and HTML/CSS. She is proficient in wireframing, user flows, prototyping, design systems, typography, and brand design, with advanced English and native Ukrainian and Russian language skills.
Kate holds a Master's degree in Computer Science from Simon Kuznets Kharkiv National University of Economics and completed UX/UI Design training with prototyping at Lemon.school. Her technical expertise includes Figma, Sketch, Adobe Photoshop, Adobe Illustrator, Adobe Lightroom, and foundational skills in Adobe After Effects, Framer, Blender 3D, and HTML/CSS. She is proficient in wireframing, user flows, prototyping, design systems, typography, and brand design, with advanced English and native Ukrainian and Russian language skills.