Product & Visual Designer
Canada
Viktoriia Androshchuk
Council Member
Viktoriia Androshchuk is a Senior Product Designer with more than six years of experience in AI-powered products, design systems, and enterprise B2B software. She works as the bridge between design and engineering, shortening development cycles and tying design decisions to business outcomes.
Since December 2025, she has served as Senior Product Designer at Vailent (Vinmar International) on a full-time contract, where she is the sole Product Designer. She is building an AI-powered B2B platform for the polymer industry that connects suppliers with sales managers. She architected a design system of more than 200 components that serves 8 core applications. She also developed an AI-native workflow using Claude Code and GitHub that reduced handoff time by 40% and eliminated technical design debt. Since September 2024, she has also worked as Senior Visual Designer at Awesomic on a full-time contract, supporting Y Combinator startups with web platforms, mobile apps, and website designs. In that role she designed a web platform from scratch for a B2C consulting startup.
From November 2021 to November 2024, Viktoriia Androshchuk was Senior Product Designer at Qubstudio, where she was outstaffed to ILA Bank in the Middle East. She worked with the bank's Digital Experience team to improve usability and accessibility, and she led product design for the launch of its digital platform across 3 international markets: Tunisia, Egypt, and Jordan. From October 2020 to February 2022, she was Product Designer at Fintellect, a FinTech SaaS startup. She conducted user research into customers' financial needs and pain points, turned those findings into intuitive interfaces, and worked with developers to ship them, which supported product growth and user adoption. She began her career as a UI/UX Designer at Nextpage agency, from September 2020 to September 2021. There she partnered with clients of an outsourcing studio on user research, wireframing, prototyping, and UI design, and worked with developers to see designs through implementation.
Since December 2025, she has served as Senior Product Designer at Vailent (Vinmar International) on a full-time contract, where she is the sole Product Designer. She is building an AI-powered B2B platform for the polymer industry that connects suppliers with sales managers. She architected a design system of more than 200 components that serves 8 core applications. She also developed an AI-native workflow using Claude Code and GitHub that reduced handoff time by 40% and eliminated technical design debt. Since September 2024, she has also worked as Senior Visual Designer at Awesomic on a full-time contract, supporting Y Combinator startups with web platforms, mobile apps, and website designs. In that role she designed a web platform from scratch for a B2C consulting startup.
From November 2021 to November 2024, Viktoriia Androshchuk was Senior Product Designer at Qubstudio, where she was outstaffed to ILA Bank in the Middle East. She worked with the bank's Digital Experience team to improve usability and accessibility, and she led product design for the launch of its digital platform across 3 international markets: Tunisia, Egypt, and Jordan. From October 2020 to February 2022, she was Product Designer at Fintellect, a FinTech SaaS startup. She conducted user research into customers' financial needs and pain points, turned those findings into intuitive interfaces, and worked with developers to ship them, which supported product growth and user adoption. She began her career as a UI/UX Designer at Nextpage agency, from September 2020 to September 2021. There she partnered with clients of an outsourcing studio on user research, wireframing, prototyping, and UI design, and worked with developers to see designs through implementation.
She has written about her field for Ukrainian media. In 2024, Focus.ua published her article on the architecture of digital banking and how scaling design systems streamlines international Fintech releases. In 2025, MC.today ran her piece on how a systematic approach lets a Product Designer support several products at once. In 2026, Liga.net published her article on why AI will not replace the product designer but will change how products are created.
Viktoriia Androshchuk earned certification as a Registered Graphic Designer (RGD) in 2026 and is a member of AIGA. She has been invited to judge the WebAward Competition and the Indigo Design Award (Women in Design) in 2026, and she has also judged for AIVA. She holds a B.A. in Marketing from the Ukrainian Academy of Printing (2014 to 2018) and completed a UI/UX Design program at Mate Academy (2020 to 2021).
Her technical expertise covers design system architecture, AI UX/UI, user research, user testing, product strategy, and cross-functional team leadership. Her toolset includes Figma, Claude, Miro, Maze, Storybook, Chromatic, ProtoPie, Framer, Cinema 4D, After Effects, Adobe Illustrator, Wix, and Tilda.
Viktoriia Androshchuk earned certification as a Registered Graphic Designer (RGD) in 2026 and is a member of AIGA. She has been invited to judge the WebAward Competition and the Indigo Design Award (Women in Design) in 2026, and she has also judged for AIVA. She holds a B.A. in Marketing from the Ukrainian Academy of Printing (2014 to 2018) and completed a UI/UX Design program at Mate Academy (2020 to 2021).
Her technical expertise covers design system architecture, AI UX/UI, user research, user testing, product strategy, and cross-functional team leadership. Her toolset includes Figma, Claude, Miro, Maze, Storybook, Chromatic, ProtoPie, Framer, Cinema 4D, After Effects, Adobe Illustrator, Wix, and Tilda.